BBC Brand Expression

I had the privilege to join BBC Studios to work with the design team on their brand expression for Cannes’ MIPCOM 2019.
I was responsible for the design of several 3D variations of the BBC logo. It has been a very interesting challenge as this was the first time BBC adapted its new brand identity for a 3D space.

I created several animation modules then used to produce a seamless animation loop.This was played on a massive LED screen for the whole duration of MIPCOM 2019.

I enjoyed every step of the process: working with the creative department and the amazing art director Emma Barrett; facing the technical challenge of delivering more than 30 video formats, for which I had to plan a custom pipeline using Cinema4D and After Effects.

Executive CD: Nick Meikle
Art Direction: Emma Barret
Design and Animation: Nicola Destefanis
Graphic design: Paul Spark